My friends, the future of entertainment is here…

As I’m sure you’ve heard, Las Vegas is getting ready to open a new music and entertainment venue called Sphere.

This past week, the digital display surrounding the venue was lit up for the first time, and I have to tell you – it was breathtakingly spectacular.

Sphere’s fully programmable exterior – called the Exosphere – is now the world’s largest LED screen. It transforms the Las Vegas skyline, and it will showcase engaging, mesmerizing and captivating imagery to over 40 million Vegas visitors each year.

The project is the brainchild of Madison Square Garden Entertainment (MSGE), which operates the world’s top-grossing venue, Madison Square Garden – the home of the New York Knicks and New York Rangers.

Last year, Madison Square Garden took in $241.3 million.

It’s probably the world’s most famous arena.

But it won’t be for long…

As soon as the Sphere in Vegas starts hosting events like heavyweight boxing fights, NCAA games, top concerts and everything in between… it’ll quickly emerge as the most profitable entertainment venue in the world.

That’s exactly why I think it’s wise for you to get positioned for this now – before even the first paid attendee passes through the turnstile in September for the venue’s grand opening act, “U2: UV Achtung Baby Live at Sphere.”

But there are a few ways to play this…

First, you have MSGE, which trades for around $33.25 per share.

This segment engages in live entertainment such as family shows, performing arts events and special events – including its main attraction, the “Christmas Spectacular Starring the Radio City Rockettes.”

Second, you have Madison Square Garden Sports (MSGS), which trades for around $190 per share.

Madison Square Garden Sports operates as a professional sports company. It owns and operates a portfolio of NBA and NHL assets that includes the New York Knicks and the New York Rangers. It also includes two teams in the NBA and NHL’s development leagues – the Hartford Wolf Pack of the American Hockey League and the Westchester Knicks of the NBA G League.

Third, you have a new segment that spun off in April called Sphere Entertainment (SPHR), which includes the new Vegas venue, Radio City Music Hall, the Beacon Theatre and the Chicago Theatre.

In addition, it also operates 70 nightlife and entertainment dining venues, including names such as Tao, Marquee, Lavo, Beauty & Essex, Cathédrale, Hakkasan and Omnia.

YOUR ACTION PLAN

Given all these choices, how do you play this? Join Trade of the Day Plus, and I’ll reveal that answer in next Wednesday’s video alert.

To level up your membership – and get our top pick every Wednesday – just click below:

Yes! Level Me Up to Trade of the Day Plus!

FUN FACT FRIDAY

Only 8% of the World’s Currency Is Physical Money. With mobile banking and electronic payments now commonplace, people are spending money without even having to touch it. Economists estimate only 8% of the world’s currency is literal cash, with the rest existing on computer hard drives and in electronic bank accounts.