Yesterday a top streaming device company received a big upgrade from JMP.

ROKU, the biggest streaming device company in the United States, was given an “outperform” rating.

Now, the company has several catalysts working in its favor.

Here are 3 reasons I’m bullish on ROKU going forward.

High demand for its services

It’s no secret that streaming content has become the norm for entertainment in the United States.

The growth of the global market is projected to reach $282 billion by 2030, with an ever-increasing demand for more content.

Factor in artificial intelligence and integration of augmented reality and the potential is practically limitless.

New advertising platform

Earlier this month, ROKU launched its latest ad service, ROKU Data Cloud.

The service allows marketers to access more granular streaming TV data and analyze it more seamlessly. Giving it new potential for feedback loops to provide better outcomes for ad providers.

This new ad platform could fuel more revenue in 2025.

A growing user base

In January 2024, there were 81.6 million active user accounts on ROKU.

By the third quarter, ROKU reported 85.5 million active users.

And as of today, there are 90 million users on the platform, and current projects show the platform crossing into 100 million users in 2025.

Despite so many catalysts working in its favor, the stock is still a bargain at its current price – making it an incredible value.

As you’ll see the chart above, ROKU has been down significantly over the last 3 years. This drop is due in large part to the inflation crisis in 2022, which hampered buyers spending power.

Now, as we remain in a post-inflation economy – we should see more consumer spending and advertisers with greater ad budgets. This means we could see ROKU return to higher levels than before 2022’s inflation crisis.

Action Plan: With a more robust ad monetization platform, a growing user base and a post-inflation economy, I believe ROKU is poised for another breakout. It’s one of several stocks on my watchlist this week in The War Room.

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