I just came across a statistic that I found rather eyebrow-raising…

So I thought I’d pass it along to you today.

It’s about Ferrari (RACE) – the Italian maker of luxury performance super-cars.

I’ll share the statistic below, but before I do, let me give you some background info on the business…

As I’m sure you know, Ferrari’s pricing power is like no other carmaker’s.

The cheapest Ferrari is the stunningly beautiful Roma GT.

It’ll cost you $222,620.

From there, the prices only go up.

• Ferrari 296 GTB retail price: $338,255
• Ferrari 296 GTS retail price: $371,139
• Ferrari Purosangue retail price: $398,350
• Ferrari 812 GTS retail price: $429,815

The reason Ferrari can demand such monstrous sticker prices is its stringent exclusivity.

In other words, even if you can easily afford a Ferrari, it’s still not easy to purchase one.

You see, to ensure that demand always exceeds supply, Ferrari limits its sales – in fact, it sold only 13,221 vehicles in 2022.

That low volume makes RACE noticeably different from most other car manufacturers.

It means Ferrari can operate with a substantially smaller footprint than its rivals.

Also, thanks to the company’s lucrative sales margins, it has no need to ramp up production to meet demand.

Those sales margins have led to consistent growth for the share price:

So, with that in mind…

Let’s circle back to the eyebrow-raising statistic that I referenced at the top of this article.

With Ferraris having such a huge price tag and such limited availability, you have to wonder…

Who is actually buying them?

Well, according to Ferrari CEO Benedetto Vigna, nearly a third of new buyers are under the age of 40.

That blew me away.

Despite the waiting lists for some Ferrari models stretching to three years or more, Vigna told CNBC that the company has no plans to supercharge production, saying, “We are a brand that is not looking for volume.“

YOUR ACTION PLAN

The big takeaway? If Ferrari (NYSE: RACE) is now attracting the young and rich crowd, it could be set up for a lifetime relationship with one of the most important demographics in the entire world.

As a result, inside The War Room, I’ll now be looking closer at the RACE chart for trading opportunities.

Click here to trade along with me.

MONDAY MARKET MINUTE

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