“I expect Zillow (Z) to increase its user engagement and attract more environmentally-conscious buyers with its new “Climate Risk” feature.”
The recent weather has been sparking new “climate change” alarm over this past month.
This week sunny Northern Florida got hit by a historic winter storm.
There was even widespread reports of 5 to 12 inches of snow around Pensacola, which smashed the previous state record of 4 inches.
Add in historic flooding from Hurricane Helene…
The ongoing California wildfires…
And now you’ve got climate change at the front of conversation again.
Also just to be clear, my only intention is to give you the best trading advice possible.
Nothing more.
Nothing less.
And while these situations are truly devastating, it could also lead to several buying opportunities.
One company that’s leading a new charge for helping homebuyers assess climate risk is Zillow (Z).
Zillow is an American tech real-estate marketplace company, recently unveiled a new “Climate Risk” feature or its web tech.
The new feature is a ratings process that assesses the risk of every property’s likelihood of damages from floods, fires or wind over a 30-year period.
This initiative makes me bullish on Zillow for the following reasons…
Market Leader Positioning
The new climate initiative allows Zillow to position itself as a forward-thinking platform.
The “Climate Risk” is the first of its kind and could attract environmentally-conscious buyers who value sustainability and risk management.
New Revenue Streams
With more data analytics to track, the insights could bring in more users, including investors or developers who require in-depth risk assessments.
Appealing to a growing concern
With more homebuyers assessing climate risk, the new feature could also lead to an expanded user base of homebuyers who would otherwise not visit Zillow previously.
Action Plan: Zillow attracts 233 million average monthly viewers per month, and their latest initiative could set them apart in the real estate game going forward.
It’s why I’m currently tracking it for a potential trade in The War Room.
And with earnings season in full-swing Zillow is just one of the many companies I’m looking at for trades this week. I recently closed multiple double-digit winners, including FCX for a 30.56% gain and RTX for a 10% gain – all in less than 1 trading day.
