Footwear Sector Ignites: On Holding’s 50% Growth Amid Industry Buyout Frenzy
Editor’s Note: It’s another HUGE week here at the Moment Trader’s Alliance – and this Wednesday could be our biggest reveal in years.
Later this week, we’re very proud to announce that our newest MTA guest contributor, JC Parets (known in the industry as “The Chart Whisperer”) is going to reveal what he’s calling the next big “pivot point” in the markets – and you’re invited to be among the only traders on the planet to get access to his proprietary method.
On May 27th, he’s going to outline his simple, 3-step plan to take advantage of the upcoming market Pivot Point – so don’t miss out on this free emergency summit on Wednesday, May 21st at 2 p.m.
– MTA Co-Founder Bryan Bottarelli
Don’t look now…
But lost in the news of Moody’s United States credit rating downgrade has been a “Mini-Buying Spree” in the footwear sector.
Today, this leaves you with a big opportunity to play one of the hottest names in this sector – all while valuations are in the process of getting re-rated.
Here’s the scoop…
Last Tuesday, Swiss footwear maker On Holding (ONON) jumped +12% after reporting upbeat Q1 results.
For those unfamiliar, On Holding has become one of the fastest-growing footwear brands globally, known for its distinctive cloud cushioning technology that provides a unique running sensation.
The company received a major boost when tennis legend Roger Federer became a significant investor and brand ambassador in 2019, bringing both capital and worldwide recognition to the Swiss performance brand.
The company reported sales were up more than +50% year over year – while apparel sales more than doubled.
Within their earnings release, ONON said that they continue to experience “strong demand across channels, regions and product categories.”
They bumped their full-year net sales outlook to +28% growth to 2.86 billion Swiss francs ($3.4 billion) based on brand strength and order book visibility for the rest of 2025 – all while they plan to build on their global brand momentum the rest of the year.
Without question…
This earnings report was quite impressive.
But, if you look around at other footwear stocks, you’ll notice that something even stronger is happening within the industry that could lead to a big trading opportunity.
Specifically, the sector is in the heart of (what Barron’s calls) a Mini-Buying Spree.
For instance, Skechers (SKX) was just bought out by 3G Capital for a +30% premium.
And even more recently, Dicks Sporting Goods (DKS) agreed to acquire Foot Locker (FL) for a +90% premium.
YOUR ACTION PLAN
Clearly, you have a premium re-rating occurring within the footwear sector. And, as the athleisure trend now becomes the norm – both at home and also at work – I believe this valuation re-rating will continue to get stronger. That’s why names like On Holding (ONON), Crocs (CROX), and Birkenstock Holding (BIRK) could all start to see their valuations rise based on what premiums their competitors are now fetching in recent deals. All three appear tradeable in the weeks and months ahead.
Do Not Forget!
Our newest MTA guest contributor, JC Parets (known in the industry as “The Chart Whisperer“) is going to reveal what he’s calling the next big “pivot point” in the markets – and you’re invited to be among the only traders on the planet to get access to his proprietary method.
On May 27th, he’s going to outline his simple, 3-step plan to take advantage of the upcoming market Pivot Point – so don’t miss out on this free emergency summit on Wednesday, May 21st at 2 p.m.
